The world's first fashion-forward protective clothing that detects falls, deploys airbag protection, and sends real-time emergency alerts — all in one wearable.
Medical emergencies — seizures, strokes, fainting — strike without warning, leaving people completely defenceless on impact.
When someone loses consciousness, they cannot alert emergency contacts — every second of delay increases risk of permanent harm.
Head, hip and spine injuries during uncontrolled falls are common and often more dangerous than the underlying medical event itself.
Airbag-style technology deploys in milliseconds on fall detection, cushioning hips, spine, and head before you hit the ground.
Precision accelerometers and gyroscopes distinguish everyday movement from a genuine fall or medical event in real-time.
A paired smart-band transmits your GPS location and live vitals to up to three emergency contacts the moment protection deploys.
Unlike bulky medical aids, Trust Fall garments look and feel like premium streetwear — designed for students, athletes, and everyday life.
Everyday protection. Embedded airbag system and sensor module concealed in premium fleece. Available S–XXL.
Same full protection system in a fashion-forward pastel colourway. Discreet sensor placement, bold style.
High-performance outer layer for sports and outdoor use. Reinforced airbag zones, waterproof shell, GPS band included.
Paired health monitor. Tracks heart rate, oxygen, GPS. Triggers emergency contacts automatically on garment deployment.
Embedded accelerometers detect abnormal fall patterns in under 50ms, distinguishing a real collapse from everyday movement.
Multi-zone airbag inflates in 0.3 seconds, absorbing up to 80% of fall impact energy across hips, spine, and head zones.
GPS location and live vitals are pushed to three emergency contacts automatically — no action required from the wearer.
Embedded sensors continuously monitor motion patterns. Any abnormal fall signature triggers the system instantly.
Within 0.3 seconds, the integrated airbag inflates to absorb impact — protecting hips, spine, and head.
The smart band reads heart rate, oxygen levels, and other health data at the moment of the event.
GPS location and vitals are dispatched to three emergency contacts — no action required from the wearer.
People living with epilepsy, heart conditions, or stroke risk — plus families who often make the purchasing decision.
Skiers, BMX riders, skateboarders and action sports enthusiasts who face daily fall risk in demanding environments.
Fashion-conscious young people who want safety built invisibly into clothing they'd already choose to wear.
Consumer sales of Smart Hoodies, Smart Jackets, and Alert Bands at £100–£350, sold online and through retail partners.
Bulk supply to healthcare providers, insurers (NHS, BUPA, AXA) and universities purchasing for high-risk patients.
Production in China keeps unit costs low (≈£200/unit), enabling healthy margins from day one as volume scales.
| Year | Units Sold | Total Cost | Revenue | Investment |
|---|---|---|---|---|
| 1 | 2,000 | £40,000 | £70,000 | £250,000 |
| 2 | 3,000 | £60,000 | £1,050,000 | — |
| 3 | 4,000 | £80,000 | £1,400,000 | — |
| 4 | 5,000 | £100,000 | £1,750,000 | — |
* Initial capital required: approx. £250,000 to fund R&D, manufacturing, and market entry.
| Competitor | Physical Protection | Health Monitoring | Emergency Alerts | Fashion-Forward |
|---|---|---|---|---|
| Helite | ✓ | ✗ | ✗ | ✗ |
| Dainese | ✓ | ✗ | ✗ | ~ |
| Hövding | ✓ | ✗ | ✗ | ✗ |
| Trust Fall ⚡ | ✓ | ✓ | ✓ | ✓ |
We're looking for investors, healthcare partners, and institutional buyers who share our vision of making protective technology accessible to everyone.